Introduction
There is no doubt that owning and running your own successful online
business can be a tremendously liberating thing, as thousands of online
entrepreneurs and marketers all over the world have discovered for
themselves.
If you are already in a position where your business is successful, then
congratulations are undoubtedly in order.
However, here’s a question for you.
Although your business is already successful, perhaps even already
achieving as much as you could ever have hoped for, is there any
possibility that you could be doing things more effectively? Are there
‘flaws’ in your systems that are letting potential customers escape
without putting their hand in the pocket to pull out their credit card?
Alternatively, you might just be starting out on the road to earning an
online income, and if that’s the case, there is probably a great deal
about internet marketing or online business that is confusing and
apparently complex. Trust me, this is a position that even the most
experienced of online marketers will understand because we have all
been there and experienced exactly what you’re going through right this
minute.
The problem with online marketing is that by the nature of the beast,
there are dozens of new products hitting the market every week, and it
is only natural that the creator of each of those products or services
believes that they have just invented the best thing since sliced bread.
Quite naturally in most cases, the product creator has probably not
achieved quite as much as they might believe they have. Nevertheless,
the fact still remains that there is a mass of new information out there
in the world of online marketing almost every day, an ‘information
overload’ that can make getting your new online business off the
ground seem dauntingly difficult.
But here is the most important thing. It does not have to be this way
because running an online business does not have to be difficult or
complex. It is simply a question of focusing on the key issues, ignoring
information that is not directly related to the kind of business you plan
to set up and run, and getting on with it.
This book is focused on one of the most important issues that any
online marketer will ever face, which is a simple question of making
your business as efficient as possible.
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Whilst I have no doubt that there are dozens of new products out there
in the market as you are reading this that appear to be more ‘cool’ or
‘sexy’ than this one, you should not ignore the information you will
gather herein.
The basic truth is, the more efficient your system is, the less it matters
what kind of business you are running, because you will be maximizing
your profits at every turn in any case.
It is entirely irrelevant whether you are selling the latest ‘super duper
gizmo-style widget’ or a product that has been around for years, with
an efficient sales system in place, you are naturally able to squeeze
every last drop of profit out of whatever it is you do.
It should be obvious that this is extremely important, but you may
never have considered exactly why it is so important. You are about to
find out.
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